Public relation is a field that promotes relationships between a company and the public. Its main aim is to create and maintain a positive public image, so the products or services of this or that company will attract new customers. What is more, the PR is aimed to keep company's standing customers. So the workers in the field of public relations know exactly how to communicate through a press release and with social media, how to create an ad campaign, special event, how to write speeches and more.

If you want to make a career in PR in in Cedar Rapids, Iowa, you will have to choose between variety of job titles. As the field of PR provides the full career path, there are jobs that do not require you to have education, as well as there are those that can require you to have master's degree. Still, if your job requires a degree, there is a Mount Mercy University in Cedar Rapids, Iowa where you can get a master's degree in communication, journalism and public relations. With a bachelor's in public relations, you can choose between a variety of careers including event planning, fundraising, sport team management, corporate communications, college admission, and marketing.

Referral Tasks

A career in PR includes communication a message to one or more target audiences picked by the company. The main aim is to influence the audience in a positive way. In other words, you will have to create and maintain a positive image of a company you are working for. You will have to build various communication channels, to manage and to maintain the reputation. The PR field allows working both for one particular organization, whether it is a PR company, business, charity or public sector body, as well as working with different clients.

When it comes to referral tasks, in the public relations you may be involved in any communication process, such as answering inquiries from individuals, journalists and organizations, preparing press releases, organizing press briefings conferences, exhibitions, and writing and editing articles, creating and maintaining useful contacts, planning and initiating PR campaigns.

Requirements

To make a successful career in PR, it is important to have great written and verbal communication skills. For sure, it is also important to be hard-working and able to deal with a number of different tasks at one time. Also, the PR field needs creative people with the ability to craft content, as well as those with a good eye for a story. What is more, employers usually prefer to hire experienced professionals, so experience in journalism, advertising or marketing will be a bonus.

Searching for a job

If you are searching for a job in public relations, use the terms marketing, communications, media relations, development, and fundraising. There are various online sources that post vacancies in the field of public relations every day, so you can use your computer to apply for a job. If you are interested in working for some particular company, it is better to visit the company′s website to know if there are any positions you can apply for.