The key to success in a top-notch communications strategy is the combination of strong public relations with strong media relations. Earned media is just a piece of the puzzle that makes up a successful PR strategy. Find where your customers are watching, find what they’re reading, and engage with that reporter or blogger. You may be surprised when you find out exactly what (or who) is influencing them.
The lines between media relations and public relations, however, have blurred with the evolution of the Internet and our ever-connected society. There were almost 7 million people blogging in the United States alone last year, and that’s not including those blogging on social networking sites, which makes that number jump to 12 million! Blogs have become competitors with mainstream media.