Gain an advanced understanding of professional practice, including PR strategy and planning, content management, media and engagement, measurement and evaluation, and PR leadership. All underpinned by reference to ethics and the code of conduct.
You'll also put your learning into practice, evaluating a wide range of PR concepts and techniques and applying them practically to your own work and sector.
Who's it for and what are the enrolment criteria?
It's right for you if you're an experienced PR professional and are ready to progress towards a senior management position, or if you have previously studied the CIPR Advanced Certificate in Public Relations.
You qualify for the CIPR Diploma if you have any of the following:
- CIPR Advanced Certificate in Public Relations
One of the following plus 1 year's relevant full-time employment in public relations (or related sectors, e.g. marketing, journalism):
- CIPR Internal Communications Certificate
- postgraduate professional qualification in a related discipline (e.g. CIM diploma)
- UK Bachelor's degree or equivalent in a PR-related discipline: business, marketing, management, communication, media or journalism.
One of the following plus 2 years' relevant full-time employment in public relations (or related sectors):
- CAM Advanced Diploma in Marketing Communication
- UK Bachelor's degree or equivalent in any other subject
- LCCIEB qualification which must comprise 5 level-3 subjects in PR, marketing, advertising, and principles & practice of management.
4 years' relevant full-time employment in public relations (or related sectors) and 5 GCSEs at grade C or above, 1 of which must be in the English language.
In addition, those whose first language is not English must be able to demonstrate proficiency in the language – spoken and written – to an International Language Testing System (IELTS) band score of 6.5 or equivalent.
How long does it take?
There are 4 assessment sessions per year. Depending on when you enrol on to the qualification you could qualify in as little as 10 to 12 months. As well as the tuition time, you'll need to set aside approximately 10 to 12 hours per week for self-study. This might increase as you work towards submitting your assessments.