Digital Public Relations

September 9, 2022
Digital PR

One of the first questions that was asked was this:

How do you define digital PR and what strategies are vital for success?

PR has changed massively; it isn’t just about media relations and churning out press releases like it used to be a decade ago.

Digital PR is all about combining traditional PR with content marketing, social media and search: transforming static news into conversations and bypassing media to speak directly to your target audience online.

News can be spread further, faster, and more directly to a specific target audience than ever before in history. It allows us to maximize news like never before. Instead of being satisfied with a single placement, your news can be shared exponentially.

Not only that, but we can now use social media, blogs, reviews and content to not just share news, but CREATE DIALOGUE. Connect.

Repurpose + Value = Content Marketing

As a PR pro, one way to incorporate content marketing into your mix is to repurpose content you already have (press releases & bylines) into fresh content. A single press release can be re-purposed into a Slideshare presentation, a blog post, a guest blog post, a Pinterest infographic, a LinkedIn news update, a post on a relevant trade publications Facebook page, an editorial opinion article for the local newspaper’s website and more.

Share, re-purpose, share again – and repeat the same process a few more times! One piece of content can flow out to multiple sources.

Instead of simply putting your press release on the wire, turn it into a blog post that connects the news to an engaging viewpoint; use it as the launchpad to discuss a related issue, educate, or dive into a juicy Q&A. Find ways to take an offline PR campaign to social… and vice versa.

When you re-purpose, don’t simply rewrite the piece. Go one step further to transform your news braggadocio into content that provides VALUE. As stated so eloquently in the book, Youtility (hitting bookstores in late June),

“Don’t be useful in a Trojan-horse, ‘infomercial that pretends to be useful but is actually a sales pitch’ way, but in a genuine ‘how can we actually help you?’ way.” ~ Jay Baer

Goodbye, Silo’s – Hello, Cross-Promotion

Today’s PR doesn’t allow for silos. Content marketing, search engine optimization, social media, customer service – all of these things are blended into the total solution that we are responsible for. If you don’t know the basics, there is no time like the present to dive in.

Once you have your content underway – take it even further with the second major piece of digital PR: SEO. This particular function should not belong to the IT silo, or the web programmer silo – it’s a marketing function that should cross into all PR activity. Even if it isn’t yet deliberate, it’s having an impact by virtue of what you are publishing online – and you can boost your impact by taking a mindful approach, instead of accidental.

Integrate search keywords to expose your news to those who are searching for similar content. Use your keyword research to drive trends press releases, byline articles and blog posts, and learn how to correctly integrate keywords into each piece of writing for maximum impact.

Then share it like crazy on social media! The third piece of the content/search/social trifecta (in no particular order). And, for heaven’s sake, learn how to build Twitter lists so you can monitor journalists on Twitter. (See this excellent MuckRack article on this topic) It’s a “must know” skill for all PR pros.

Everyone knows that social is a serious piece of “creating relationships with the public” (the core definition of public relations, right?). For the last five years, social media has impacted brand visibility with the force of a tsunami. Take advantage of it to share your content.

Be curious… insatiable in your thirst for knowledge!

Learn, learn, learn. It’s never been more important to ALWAYS continue learning – fresh skills are critical to your success as a marketing or public relations professional. Whether you are a seasoned pro or brand new to the industry – challenge yourself to constantly learn and apply new skills/technology to what you are doing, and adapt processes to fit your environment. It is critical to invest in YOU.

where to answer family feud surveys who has the most challenge elimination wins where to create a blog how recruiters can help candidates why meaning in punjabi when meaning in punjabi? examples where friction is undesirable? how much subject in ba who classification of tumours online? how often should you create a budget workshop which verb where transfer station how much architect salary in philippines how many career clusters are there? where is working from home on self assessment? where to open blogger account when industrial revolution started in england? where is cosmo from generation who is workshop phil on car sos how marketing and sales work together? who math games who working group on ethics and covid 19? why leadership development programs fail? where is copy from user when degree colleges start in telangana 2022? why overcoming adversity is important how much subject in ba? where to work remotely? how meaning in english how much intelligence for 3 magic memory? how many generation of ipad air? how many leadership books are there what is recruiter lite how developer account who working group on pandemic preparedness and response? how machine learning algorithms work? where to summarize article how much engineering courses? how interview went how many challenge seasons are there where to market shoes? which overcome barriers how much architect to design house from where to start machine learning why challenge eli njuchi? when degree colleges reopen in karnataka 2022 when create index? where process improvement projects go wrong which grow lights are best? how improvement in quality when developer is deploying on production? how many workshop in south eastern railway how many intelligence agencies what ou is a user in? how far plant tree from house? how many different careers in a lifetime where does overthinking come from why questions examples? how many users are on tiktok from where sentence examples? how industrial composting works which machine is best for cardio? why overcoming obstacles is important? why influence is important in leadership where to grow hydrangeas where to watch recruiter where do world leaders meet? where challenge filmed will be transfer or will be transferred? how classification is different from linear regression? how far plant cucumber apart? how much grow hair in one month? when does workshop close? why opportunity cost is relevant to the allocation of resources how maintenance planning is done? why influence stakeholders? how many challenge in badminton? who interview nambi narayanan why internet keeps disconnecting? what object are you quiz? who leaders in all time assists? how much vacancy in ssc cgl 2022? who marketing of breastmilk substitutes code when grow out of booster seat? why industrial engineering which means to do no harm? how industrial revolution started which grow light to use? when overcoming anxiety? how engineering changed the world why activities are important for kindergarten which facility heist pays the most? why workshop is important in engineering which challenge was diems last where to find industry average ratios who industrial noise? how to find out who transferred you money who challenge hindi? where to service tesla near me? how often maintenance air conditioner who activities in india how many research hours for medical school reddit how many challenge coins are there where to find questions on instagram how far examples where internet is not required answer which important documents to keep? how engineering firms practise sustainability? whose favorite color is blue? how leaders lead podcast where to buy engineering paper? architect whose projects include the palm summary who killed sara? where internet started how architect dress? how much influence does a recruiter have how object is created in c++? who math inventor where are sewing machine from? who classification of tumours? when maintenance required light toyota which intelligence is related to emotional regulation how many challenge in badminton when meaning in tamil when challenging behaviour why architects always wear black? why opportunity cost is called alternative cost? when is classification preferred over regression? where are you from atau where do you from why industries rely on technology why intelligence is attractive who generation z? whom use are workshops effective? who favorite to win super bowl? what leaders met on the uss missouri how industries affect the environment how many theory tests are there from where questions are asked in jee mains where does engineers work? how many developer sets are in terraria? what summary to write in cv? which summary below correctly? how much degree celsius is fever? where degree is a sand wedge? when users navigate to a website it is known as? what maintenance does an ev need how many maintenance technicians per apartment? examples where history repeats itself? how much answer writing practice for upsc what career path should i take? where to research colleges? how much engineering college in karnataka how much research was done on covid vaccine when users are involved in complex tasks whose meaning in spanish? who vacancies in botswana? which influence is external? which developer should i use how much grow big per gallon? how many transfer cases are on a truck where to create an llc how much important is money management to the school? what career is right for me quiz where industrial revolution started overcoming when you are overwhelmed who handles marketing in a company what is an everyday leader? who questions for kids when overcoming anxiety? who object question when internet started to be publicly available how to interview a source? where food comes from activities whose work or who's work which facility is best for doomsday heist where grow peanuts what transfer switch do i need where are financing activities where industrial revolution? which architect designed the louvre pyramid? who marketing mix? where to craft architect skeleton why algorithm is important in computer programming? who industry research where generation computers? when career start how questions are on the permit test? how many questions are on the drivers test is a derived classification of the who family of international classifications where to import target table who leaders do? why important to decouple deployment from release? how many favorite things in the song how many challenge stradale were made? where to solve math problems? when recruiter says the position is on hold? whose object or subject? where is audio research from? how many maintenance planners do i need? whose examples are yahoo and google how internet speed works? where to watch engineering red? who machine gun kelly has dated? who subject pronoun how long generation how much activity a day? how many vacancies in ccsd how often to reach out to recruiter? which theory asserts that each individual is how far should an object be from the pole of a concave mirror? which internet provider in my area who developed the geocentric theory what industrial engineers do? what improvement is focused by operations managers who cube diagram? where i come from summary why generation y yuppies are unhappy? where to plot graphs? how far an object be from the pole of a concave mirror? why object during a deposition? why maintenance of transformer is required where did mcnamara transfer from? which challenge character are you? where to classify business expenses? whose architect and builder is god? which transfer case do i have what recruiters ask? where to transfer photos from iphone which generation airpods do i have where summary meaning? why challenge students when recruiter says next steps? who's or whose worksheet how much centre parcs day pass how many workshop in indian railways which transfer switch for generator? when developer rejects the bug why important to vote? where to answer security questions for gmail? when dev diwali in 2022? which industrial products pollute the atmosphere who facility cardiff how often maintenance tesla? whose group? where to learn skills for free? how far quiz questions what summary to add on linkedin how many blogs are there how many users does netflix have where to import jdm cars how generation gap can be reduced when challenge the status quo? why vacancies occur what important person died today who grow crops for us why architects are poor how many machine learning algorithms are there? why career exploration is important who create electricity what is diagram 0? who industrialized first quiz where answers are colours? activities when dry season who career in ethiopia? how algorithm is useful in software development where knn algorithm is used
Share this Post