In service of the Page Society's mission – specifically embracing the highest professional standards – the founders of the Arthur W. Page Society compiled the following seven principles for the effective practice of public relations. Named for Arthur W. Page, these eponymous Page Principles were developed on the basis of his lifetime of work, including speeches and writings. While Page did not write them himself, the Society founders believed it important to capture, honor and promote the tenets by which Page practiced public relations. Page Society members regard these principles as the guidelines by which they, and indeed all communications professionals, should undertake their role.
Let the public know what's happening with honest and good intention; provide an ethically accurate picture of the enterprise's character, values, ideals and actions.
Public perception of an enterprise is determined 90 percent by what it does and 10 percent by what it says.
To serve the enterprise well, understand what the public wants and needs and advocate for engagement with all stakeholders. Keep top decision makers and other employees informed about stakeholder reaction to the enterprise's products, policies and practices. To listen effectively, engage a diverse range of stakeholders through inclusive dialogue.
Anticipate public reaction and eliminate practices that create difficulties. Generate goodwill.
No strategy should be implemented without considering its impact on stakeholders. As a management and policymaking function, public relations should encourage the enterprise's decision making, policies and actions to consider its stakeholders' diverse range of views, values, experience, expectations and aspirations.
The strongest opinions — good or bad — about an enterprise are shaped by the words and deeds of an increasingly diverse workforce. As a result, every employee — active or retired — is involved with public relations. It is the responsibility of corporate communications to advocate for respect, diversity and inclusion in the workforce and to support each employee's capability and desire to be an honest, knowledgeable ambassador to customers, friends, shareowners and public officials.
Lay the groundwork for public relations successes with consistent and reasoned attention to information and stakeholders. When a crisis arises, remember, cool heads communicate best.youngest self-made billionaire female self made quotes for instagram black self made millionaires selfmade object female billionaires self made tf2 self made young ma self made lyrics self made marketing larkin poe | self made man lyrics self made careers self made gym membership self made leaders self made lyrics bryson anastasia self made palette percentage of self made billionaires steve madden self made self made anastasia beverly hills palette j.stalin self made millionaire lyrics self made or self-made self-made quotes for woman self-made celebrities self made sculpture self made tf2 self made training facility monthly cost self made millionaire stories the three stooges self made maids who made the first self driving car self made inc self made billionaires how they started catrice self-made bae self made scholar self made millionaire stories success self made logo design self made calendar how to become self-made billionaire how to be self made is trump a self made millionaire america's richest self made women larkin poe self made man lyrics kylie jenner youngest self-made billionaire self made training facility orange self-made billionaires how they started self made kid millionaires anastasia beverly hills self made palette self-made female billionaires under 30 self-made millionaire jobs anastasia beverly hills self-made eye shadow palette self made movie 2020 self made o