Public Relations Glasgow

Full-time

Start Date

Applications from International Students Welcome

Overview

This course trains you for a career in the communication industries. You'll develop an understanding of the nature and function of advertising and public relations, within a wider marketing and marketing communications framework. You'll also learn how to communicate effectively in this environment.

This course accepts year two direct entrants.

Year one:

• Two Higher Grade passes at Grade C or above, including English, OR
• A relevant NC or NQ qualification with appropriate subject modules), OR
• Evidence of relevant industry experience.

Year two:

• Successful completion of a full time HNC Advertising and PR course with 15 credits.

• A genuine interest in the advertising and PR industries is needed and should be demonstrated in the application.

• Advertising Industry.
• Social Media.
• PR Introduction.
• Marketing.
• Corporate Identity.
• Media Sales.
• Advertising Analysis.
• Local Campaign (work experience unit).
• Graded Unit (work experience unit)

• Campaign Development. (work experience unit)
• PR Strategy
• Social and Digital Media.
• Sales Promotion and Direct Marketing.
• Consumer Behaviour.
• Marketing Communications

Careers

This course prepares you for a career in:

• Advertising agencies.
• PR consultancies.
• Social media companies.
• Advertising departments.
• Commercial, or media-based companies.

There are a number of work experience and placement opportunities throughout the course.

Continuing Study

Successful completion of the HND can lead to third year entry in the following university courses:

• Glasgow Caledonian University: BA (Hons) Social Sciences and Media, Media and Communication, Marketing.
• Napier University: Communications, Advertising and Public Relations.
• Queen Margaret University: PR and Media, PR and Marketing.
• The University of Stirling: BA (Hons) Marketing.

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