Online Public Relations

May 27, 2022
Online Public Relations

Leverage new communications skills through media and social outlets

Our Public Relations degree program will help you master the written, verbal, visual, and social elements that go with creating and maintaining an organization’s or individual’s effective public image. That’s why our foundational public relations courses and curriculum emphasize the essentials like writing, speaking, and social media, as well as the unconventional, such as what makes people think and behave the way they do.

You’ll learn to apply this behavioral knowledge to craft clutter-busting messages that get the attention of media and social outlets; generate no-cost marketing opportunities; and develop strategic relationships with community and media organizations. And because social media is so prevalent, you’ll get practical experience with every major channel, including Twitter, YouTube, Facebook, PitchEngine, HARO, and Tumblr, while also learning how to develop and deliver PR assets through blogs, websites, podcasts, and streaming video.

Develop professional competencies with leading-edge coursework

Franklin’s unique, hands-on approach extends even further, because all our classes use real-life scenarios and clients to simulate events, crises, or PR issues as they happen, preparing you to effectively handle similar situations when they arise in the workplace.

Our public relations curriculum is top-notch, mirroring the professional competencies and standards of the Public Relations Society of America (PRSA). Taught by active PR professionals and staffed with a high-powered advisory board, including an Emmy® Award-winning television news producer, our PR curriculum is regularly reviewed and updated to reflect employers most pressing PR needs.

Prepare to take a seat at the management table

Because PR is, at its core, about people and relationships, Franklin’s Public Relations degree program also focuses on human and societal behavior. So in addition to your business, management, and PR-specific coursework, your Franklin education will expose you to the social sciences through psychology and sociology classes, as well as ethics, research, and crisis communications.

The result is a comprehensive program that prepares you for a varied public relations career, making informed decisions, ready to take a seat at the management table, and prepared to deliver targeted messages based on a solid understanding of human behavior within the context of strategic relationships.

Earn your degree from a university built for busy adults

Earn your public relations degree on your terms by taking classes 100% online or pursue available coursework at one of our Midwest locations. Regionally accredited and nonprofit, Franklin was built from the ground-up to satisfy the needs of adult learners. Our seamless transfer process and team of academic advisors will help ease your transition to becoming a student, while our flexible course schedules help to balance your education with work, family, and life. Get started on your future today.

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