Enterprise Public Relations

May 27, 2022
Enterprise public relations

It is tougher than ever for enterprise tech vendors to break through or stay on top. How can you make a name for yourselves? Stand out from the crowd? Support your sales organization?

It’s complicated. And that’s before you consider the impact of the consumerization of IT and BYOD – and how that changes your audience targeting.

A few press releases and analyst briefings don’t cut it anymore. If they ever did. Enterprise technology PR has changed. The buying cycle has become more important than the sales cycle.

Before prospects contact you, they’ve done their research. They’ve worked you out and decided your value. And they’ve reached that decision through digital content. Your own content, user reviews, media and analyst content.

We think clearly about the buying cycle. We profile your prospects and we match content and content vehicles to what they need, when they need it. We have worked with many of the smaller guys, helping them break through. And our people have worked for the really big guys like Salesforce, IBM, SAP and VMware. We know enterprise IT and we know how to get results through tech PR.

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Source: sonuspr.com
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